市场营销 & 沟通
BPCC营销 & 沟通 team is committed to advancing the goals of the College through:
- 营销策略和品牌管理
- 电子邮件通信，广告牌，电视 & 互联网广告，社交媒体
- 图片、宣传册、直邮等.
- 数字、打印 & 电台广告
- 网站管理
- 社交媒体策划 & 内容创作
Our team of professionals welcomes the opportunity to collaborate and offer our expertise and experience to BPCC’s faculty and staff.
市场营销 & 沟通 team can work with you to create a plan to promote your program or 事件. We will utilize our expertise to determine the appropriate course of action based on the target audience and resources available. 联系营销部门 & 联络小组寻求协助.
所有营销 & 沟通 requests should be submitted in 帮助台. All follow-up communication regarding the request should happen within the 帮助台 ticket. 请参阅 帮助台指令 如需额外协助.
在你的请求中包含什么
- 部门/项目
- 项目简介
- 目标/目标
- 你希望通过你的项目达到什么目的? How does this project help you or your team meet your goals?
- 观众
- 国外博彩平台? 当前的学生? 教职员工? 公众?
- 材料将在哪里以及如何分发
- 这是一个新的还是修改过的项目?
- Any photos, links, logos, content needed to complete the project
- 预算，如果适用，并联系结算
- 目标完成日期
- Please submit requests with as much notice as possible. We do our best to complete requests in a timely manner with the resources and time we have available.
BPCC公告
管理人员，教师 & 工作人员; 不 Students
The BPCC Bulletin is a weekly newsletter for faculty and staff. The newsletter is released every Monday and features news, 事件, and other important information relating to the college. Instructions for submitting content are outlined below.
Content must be submitted no later than 12pm on Friday to appear in the following week’s newsletter. 将内容请求发送到 bulletin@xlcampus.com. 请注明标题, 正文, 照片(如适用), 以及任何重要的信息，比如日期, 次, 位置, 联系人, 等. Please specify the date that you would like to have your content published (one newsletter limit). 所有的要求都将被审查.
做分享
- 即将到来的校园活动
- 校园新闻
- 专业发展机会
- 与教职员工有关的信息
不分享
- information for students (BPCC Bulletin does not go to students)
- 重复信息(1).e. 已公布的资料)
- departmental information if it only addresses one department or division
BPCC公告vs校园备忘录
- BPCC Bulletin addresses campus-wide news and 事件 happening that week.
- Campus Memos are reserved for more serious information shared from administration.
校园的备忘录
Reserved for administrative use that requires immediate notice
- 与天气有关的关闭/开放, 校长办公室公告, 人力资源, 计算机服务
Campus Memo requests are to be submitted via e-mail (campusmemo@xlcampus.com), 不 帮助台. If it does not meet the criteria, it will be published in the next BPCC Bulletin.
新闻稿
- 校园社区活动
- 戏剧节目, 体育活动, 一年一度的圣诞表演, 艺术展览, 事件 that bring the community to our campus (Trunk-or-Treat, 骑士预览夜, 等.)
- 推广注册活动
- 超级星期六，一般校内注册
- 毕业
- 毕业生的名字，院长的名字 & 总理列表
- 校园公告
- 带岩屑
- 项目/部门开放日
- 新建筑
- Campus-wide award recognition (SkillsUSA winners, Golden Lens, 等)
- 军事称号
- 谅解备忘录或学院/大学合作关系
- 入学人数增加
Media Advisories can be sent to invite media to cover campus 事件 (3 week notice preferred). You must provide background and general content in your submission along with quotes. 所有的新闻发布请求都要经过审查.
All press releases are approved by BPCC administration prior to sending out to media. M应该安排媒体的请求 & 通过市场营销 & 通信办公室. 这适用于电视、报纸、广播、网络等.
BPCC网站
观众: 国外博彩平台, returning students, parents, and the community
The BPCC 网站 should be primarily used to recruit students and share program information.
- 部门/项目信息
- Registration, 招生, Recruiting/校园之旅, Dual Enrollment
- 目录
- 索取资料表格
- 校园-纳奇托奇，萨宾谷
- 共享学习图书馆
- 劳动力解决方案
- 博彩平台大全BPCC部分
BPCC应用
观众: Current BPCC students, faculty, and staff
The BPCC App should be used to promote campus 事件, student life, 等.
- 学生生活事件
- 艺术展览
- 体育活动
- 学生服务
所有媒体询问-报纸, 杂志, 时事通讯, 在线出版物, 电视, 播客, 广播, 等. -应该通过市场营销渠道 & 通信办公室. 在大学里, 传媒代表应, 如果有必要的话, be accompanied by a MarCom staff member or a College employee designated by the MarCom office.
An employee or department that seeks to publicize a program, 事件, 或成就应联系公关部. Our team has access to news media 联系人 and will work with faculty and staff to coordinate publicity or visibility for programs, 事件, 或者有新闻价值的问题.
联系阿曼达·克兰 (318) 678-6216 or acrane@xlcampus.com 所有媒体查询.
All BPCC branded promotional items must be approved by the 市场营销 & 订货前通讯办公室. This includes, but is not limited to the following items:
- 非内印材料
- 宣传册、明信片、货架卡等.
- 所有服装
- t恤、马球衫、夹克等.
- 奖,奖品 & 斑块
- 袋
- 手提袋、背包等.
- 饮具
- 杯子、水瓶等.
- 姓名标签
- 玩具 & 小礼品
- 钥匙链、太阳镜等.
- 办公用品
- 钢笔、铅笔、文件夹、书桌配件等.
- 桌布/桌布
- 贴纸
If you have any questions regarding the proper use of BPCC logos, please contact Ali Martin at apiccolo@xlcampus.com.
一般的指导方针
All social media channels used for official College communications must be approved by the 市场营销 & 通信办公室. Failure to obtain approval could result in that account being terminated if it does not adhere to or meet the College’s standards and/or guidelines. Our office maintains a directory of all BPCC social media accounts; all accounts must be included in this list and updated on a regular basis.
分歧, clubs and/or organizations who have a social media account should provide us with the following information via 电子邮件:
- 分部、俱乐部、组织等名称.
- Social media channels - Facebook, Twitter, Pinterest, 等.
- 社交媒体账号、渠道、名称等.
- 电子邮件 account tied to the channel – must be a College provided 电子邮件 account, 不 a personal account
- Name of person responsible for account - must be a currently employed faculty or staff member, 不是学生
- 负责账户联系人的电话号码
博西尔教区社区学院 is committed to ensuring the accessibility of its 网站 to everyone. All web pages on the college 网站 shall comply with the W3C Web Accessibility Initiative’s (WAI) Web Content Accessibility Guidelines (WCAG) 2.0, Level AA conformance, or updated equivalents of these guidelines. All pages are checked using Monsido – a third-party platform used to build a better web experience. Monsido follows the Web Content Guidelines as noted in the 美国残疾人法案 (ADA). For any concerns or complaints regarding the 网站’s accessibility, please 电子邮件 webmaster@xlcampus.com.
To learn more about the College’s ADA policy and how to access ADA services, visit the 残疾人服务 网站. 你也可以顺路过来看看 建筑F， 254室，或致电 318-678-6511 预约.